Letter For Soliciting Testimonials From Past Clients
The sole purpose of this letter is to create testimonials you can use in your marketing. Testimonials are the most under-utilized, most over-looked, and most unbelievably profitable asset you can apply to your marketing.
So few agents use testimonials that it is positively shameful. But that's where the opportunity is for you and me. When the majority don't use a powerful tool like testimonials, it means the uniqueness of it can be exploited for massive profit by those who recognize its power.
So... collect all the testimonials you can, weave them into every piece of marketing you put out, and look out because the profit potential of good quality testimonials is into the hundreds of thousands of dollars per year!
OK, OK, here's the letter...
Dear (Past Client),
Hello! And how are you?
I hope all is going well in your new home. I realize it’s been a while since we spoke last but I wanted to send you a quick note and tell you how much I appreciate being your agent. When we worked together to get (you into your new home / your home sold) I enjoyed getting to know you and your family.
In helping you (sell / purchase) your home my biggest concern was helping you get the most out of the transaction and to help make the whole process as easy as possible.
That’s why I’m writing you, to find out if I did a good job. I certainly hope so… did I? If so, I was wondering if I could ask you for a super-quick favor. Would you take the next three minutes and write a quick note to me telling me how you felt about my services.
I’ve included a piece of stationary, a stamped return envelope, and a pen for your convenience. Or if you would prefer, you can call my 1-800 recorded information line anytime 24 hours a day (it’s 1-800-999-9999 ext. 9999) and record a two or three minute message telling me how you felt about my services.
The reason I’m asking you is I would like to include a quote from you in my marketing. I want people to know my level of concern for serving them and I figure the best way for them to know is to hear from you, one of my past clients.
I’ll be following up on this letter with a phone call sometime next week (just to make sure you got the package) unless I hear from you first.
Again, it was wonderful having the opportunity to serve you and if you or anyone you care about has any questions or needs anything concerning real estate, please let me know, I’d love to help.
Warmest regards,
Gary Elwood
ABC RealtyPS Like I mentioned, I’ll be following up with a phone call in the next week or so, unless I hear from you first. Thanks for taking the time to help me out and, again, if there is any way I can be of service please let me know.
The reason for the mention of a phone call is to prompt action. When they get the letter, clients tend to procrastinate. So by planting the seed that you'll be calling (unless you hear from them first) tends to get them to take action and pop out a quick note or call your info line.Yes! It's that simple. Just mail out these packages to your past clients and you'll be filling your marketing arsenal with all the ammunition to completely obliterate your competition.Remember, what others say about you means a hundred (maybe even a thousand) times more than anything you could possibly say about yourself.So load up your marketing gun and fire away!Go get em' and until next time...
Warmest regards,
Gary Elwood
Proquest Technologies, Inc
