Lead Generation Bonanza: 7 Ways to Turn an Ad Upside Down and Get More Responses
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Lead generation. It can be a real witch.
Likely, in the early days of your career as a real estate agent, you’ll invest heavy amounts of time and energy into crafting ads. Finding sources to place those ads. And emptying your wallet to pay for them.
Thus, it can be frustrating to do all this and find that no one is listening. Let alone responding.
It’s like being a slave. No, worse. It’s like being a crippled slave.
Yet, not advertising will leave your career deformed and lying in the dust…far behind your competition. What should you do?
The Most Clever Tactic to Generating a Bonanza of Calls
Well, what I want to share with you is one of the simplest tatics I’ve found to effecctively getting people to call you. It’s obvious and very basic. But so many real estate agents don’t do it.
The tactic is simiply to turn your ad upside down…and make the caller’s response the primary focus.
Here are a number of ways to do just that.
Start a Debate: Pick a controversial topic or one that you think people have strong opinions about. State the two sides of the argument. And let your callers go at it. Your voice mail will rack up with leads.
Ask for Advice: State a problem that you or your target consumer has and ask for help. Ask for a solution or advice. You could call this a community workshop and turn it into an event down the road.
Ask for Tips: Choose a topic that your target consumers might know something about and ask them for pratical help. You might then compile the tips and share them in a newsletter with those who called you.
Ask for Examples: Give callers an invitation to submit examples of a topic that’s important to you or them. Again, you can then turn around and share the results with them in a newsletter.
Ask for Experiences: Propose a question about “your worst buying nightmare” or “best listing experience you ever had.” This is another great opportunity to share the results at an event or newsletter.
Run a Poll: Pick a topic–say, the economic recession–and survey people. Ask them if they’ve been laid off, going to be laid off or super secure in their jobs. Then ask them to expand. Share the results as you like.
Here’s the thing to remember: You need to promise your caller’s that you’ll share the results. And then actually share the results at an event or newsletter. Or something. Just make sure you share.
This Is the Problem You Want to Have
As I’ve stated before, this approach works enormously well when you have an interactive voice response system tracking and capturing your leads. But it’s likely to swamp you with you with callers.
Don’t fear.
This is lead generation 101. All you really want to do is get people calling you. Who cares if you generate 1,000 leads in a month?
That’s not a bad problem to have. Because once they’ve called, then you can rapidly disqualify them.
Tell me what you think. And feel free to share other examples in the in comments!
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Comments
3 Responses to “Lead Generation Bonanza: 7 Ways to Turn an Ad Upside Down and Get More Responses”
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These ways will generate calls but you will have to spend more time disqualifying them. I personally like to put our proquest number on our website and get them to call from the Internet. It is a great use of both phone and internet.
Joseph, great thoughts. I like the idea of putting them on the web. Nice way to converge the two technologies. Let me know if you have any other inventive ways of using your number.
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