How to Get 300% to 500% More Sign Calls That Go Straight to You…Not a Receptionist!

Dear Friend and REALTOR®,

What’s the key? Again, just like everything else in your marketing, make it easy and inviting for your prospect to call you. Recorded Info / 24 Hours is the perfect hook! We’ve seen agents go from 8-10 sign calls a month to 30-50 calls by putting this simple message on a sign rider.

For Recorded Information –
24 Hours Toll-Free
1-800-XXX-XXXX ID# 2100

Sign riders are a good source for generating calls. They won’t produce as many calls as your homes magazines and other sources, but the calls you get will be high quality leads. You’ll get good quality drive-by callers and you’ll also get the neighbor who’s been thinking about selling. Plus, an added benefit of the rider is it makes your sellers happy. It’s a constant reminder that you are giving them 24-hour-a-day advertising.

There are several points to consider with sign riders. The first is visibility. Like one agent told us, "The most important thing about my riders is that they get noticed. I want everyone who drives by to see the 24-hour recorded information sign. That’s why I printed it on both sides of the rider, I mount it on top of my sign, and I also decided to get the larger riders so they would be easy to see. I used to have 8x24 inch riders, but since I have a 30 inch width sign I decide to change to 12x30 inch riders. Now they are a lot easier to see. And the response has been significantly better."

To summarize the key points:

  1. Have the recorded information message printed on both sides of your rider
  2. Get as large of a rider as your signs will accommodate (12x30 if possible)
  3. Be sure to include 24-Hour and Recorded Information (examples follow)
  4. Mount the rider on top of your sign
  5. Position your sign for maximum visibility

Example proportioned the same as a 12x30 inch rider:

You can use any sign rider source you choose to get your riders done. The prices vary from $5 to $15 depending on the material used for the rider and the quantity you order.

If you don’t yet have a reliable source, simply call Client Services at 1-800-959-3959 or place your order through this online order form.

My very best to you in your business-building. Until next time...

Warmest wishes for your success,

signature

Gary Elwood
Founder and Chairman

Click here for more about our "New Rules" Real Estate Marketing
Course and Response Hotline service that has agents generating as
many as 27 calls per day without prospecting or cold-calling!